are emails yay or nay?

I think it's fair to say that emails generally aren't the most exciting thing for a lot of people. But for me, it can be inspiring, informative and even entertaining when made well. Or just made quirkily and for fun, if there's the chance to.

Can't deny that probably my interest in subscription emails and newsletters could be influenced by my work (believe it or not, never thought I'd ever say that). But here's why I think it's worth spending a little extra time on.

Emails and newsletter subscriptions, when not pushed and actually wanted by your audience, can help us to stay connected with them.

You might think it doesn't make a big difference at first. It's one of those things that's a slow build. It keeps people wanting more, without them really realising it.